Asustek apologizes for ZenFone pricing dispute
Asustek apologizes for ZenFone pricing dispute
TAIPEI -- Taiwans Asustek (??) Computer Inc. apologized yesterday for pricing its low-cost ZenFone smartphone models higher inwards Taiwan than inwards China, which has created negative contention for the PC vendor over the past times week.
�We are really misfortunate for the inconvenience nosotros induce got brought to Taiwanese consumers,� Asustek Chairman Jonney Shih (???) told a press briefing inwards Taipei. �We are non doing good inwards only about aspects together with nosotros volition induce got the blame alongside an opened upward mind.�
Asustek CEO Jerry Shen (???) admitted that the firms determination to upgrade ZenFone models for the Cathay marketplace to meliorate hardware specifications was to induce got into line of piece of job organization human relationship the potent contest from Chinese handset maker Xiaomi Corp.s novel Hongmi Note, a 5.5-inch octa-core smartphone that starts from exclusively 799 Chinese yuan (US$128).
The apology came a calendar week afterward Asustek announced its ZenFone line inwards Taiwan on Apr 8 alongside a cost tag of NT$4,990 (US$166) for a 5-inch model together with NT$6,990 for a 6-inch model.
When the ZenFone models were released inwards Cathay on Apr 11, however, the Chinese versions were flora to last less expensive than the Taiwanese versions past times every bit much every bit NT$500, drawing criticism from Taiwanese customers who had pre-ordered or purchased the phones earlier.
Asustek Chief Financial Officer David Chang announced Th that the society volition cutting prices together with upgrade hardware specifications for the ZenFone models for the Taiwan market, bringing them inwards line alongside the Chinese versions.
Taiwanese customers who are dissatisfied alongside the compensation offering tin refund their orders, Chang said, adding that close twenty pct of the 80,000 pre-ordered ZenFone models induce got been refunded together with therefore far.
Asustek forecast Apr 8 that it would sell v 1000000 smartphones of the ZenFone serial worldwide past times the halt of 2014 to give its revenue a year-on-year boost. The society sold 1.5 1000000 smartphones terminal year, including the PadFone together with Fonepad models.
Manufacturing Capacity Boost from May
Asustek plans to boost its smartphone manufacturing capacity side past times side calendar month to satisfy solid take away for its low-cost ZenFone range, Shen said yesterday.
The monthly worldwide shipments of Asusteks smartphones are expected to increase from 200,000-300,000 units inwards Apr to 400,000-500,000 units inwards May, Shen told a press briefing to address a recent ZenFone pricing controversy.
The manufacturing capacity is estimated to hitting a maximum of over 500,000 units inwards June, alongside distributors together with retailers having already placed huge orders for the pop ZenFone models, he said.
That agency the monthly production scale for May together with June volition last comparable alongside the full-year shipments of 400,000 to 500,000 units of Asusteks 2013 flagship PadFone models, Shen said.
The society forecast Apr 8 that it would sell v 1000000 smartphones this twelvemonth to give its revenue a year-on-year boost. The society sold 1.5 1000000 smartphones terminal year, including the PadFone together with close 1 1000000 units of the Fonepad, a 7-inch hybrid device alongside scream together with tablet functions.
Source:http://m.chinapost.com.tw/taiwan/2014/04/18/405620/Asustek-apologizes.htm
Asustek CEO Jerry Shen (???) admitted that the firms determination to upgrade ZenFone models for the Cathay marketplace to meliorate hardware specifications was to induce got into line of piece of job organization human relationship the potent contest from Chinese handset maker Xiaomi Corp.s novel Hongmi Note, a 5.5-inch octa-core smartphone that starts from exclusively 799 Chinese yuan (US$128).
The apology came a calendar week afterward Asustek announced its ZenFone line inwards Taiwan on Apr 8 alongside a cost tag of NT$4,990 (US$166) for a 5-inch model together with NT$6,990 for a 6-inch model.
When the ZenFone models were released inwards Cathay on Apr 11, however, the Chinese versions were flora to last less expensive than the Taiwanese versions past times every bit much every bit NT$500, drawing criticism from Taiwanese customers who had pre-ordered or purchased the phones earlier.
Asustek Chief Financial Officer David Chang announced Th that the society volition cutting prices together with upgrade hardware specifications for the ZenFone models for the Taiwan market, bringing them inwards line alongside the Chinese versions.
Taiwanese customers who are dissatisfied alongside the compensation offering tin refund their orders, Chang said, adding that close twenty pct of the 80,000 pre-ordered ZenFone models induce got been refunded together with therefore far.
Asustek forecast Apr 8 that it would sell v 1000000 smartphones of the ZenFone serial worldwide past times the halt of 2014 to give its revenue a year-on-year boost. The society sold 1.5 1000000 smartphones terminal year, including the PadFone together with Fonepad models.
Manufacturing Capacity Boost from May
Asustek plans to boost its smartphone manufacturing capacity side past times side calendar month to satisfy solid take away for its low-cost ZenFone range, Shen said yesterday.
The monthly worldwide shipments of Asusteks smartphones are expected to increase from 200,000-300,000 units inwards Apr to 400,000-500,000 units inwards May, Shen told a press briefing to address a recent ZenFone pricing controversy.
The manufacturing capacity is estimated to hitting a maximum of over 500,000 units inwards June, alongside distributors together with retailers having already placed huge orders for the pop ZenFone models, he said.
That agency the monthly production scale for May together with June volition last comparable alongside the full-year shipments of 400,000 to 500,000 units of Asusteks 2013 flagship PadFone models, Shen said.
The society forecast Apr 8 that it would sell v 1000000 smartphones this twelvemonth to give its revenue a year-on-year boost. The society sold 1.5 1000000 smartphones terminal year, including the PadFone together with close 1 1000000 units of the Fonepad, a 7-inch hybrid device alongside scream together with tablet functions.
Source:http://m.chinapost.com.tw/taiwan/2014/04/18/405620/Asustek-apologizes.htm
